Caterpillar Celebrates 60 Years in Brazil and is Chosen One of the Best Workplaces in the Country
Caterpillar Brasil is celebrating 60 years in Brazil in 2014. To celebrate, more than 500 guests gathered at the Sala São Paulo, in the city of São Paulo. Among those attending were Brazil and Latin American customers, suppliers, Cat® dealers, and municipal, state and federal authorities.
During the event Odair Renosto, president of Caterpillar Brasil, remarked that everything the company has accomplished in Brazil reflects Caterpillar’s deep roots in the country.
“These years of hard work gradually earned the trust of the most diversified and demanding markets in the world. Today, our products ‘Made in Brazil’ are exported to over 120 countries. Caterpillar is the 19th largest Brazilian exporter and the third largest exporter in the State of São Paulo," added Renosto.
Caterpillar Chairman and CEO Doug Oberhelman travelled to Brazil to celebrate Caterpillar's legacy there.
“We are a part of the foundation of this amazing country,” Oberhelman said. “We have been honored to be your partner – supporting Brazil’s growth, and the growth of Latin America.”
In the six decades that Caterpillar has been in Brazil, the Brazilian population has quadrupled, and GDP has grown by 25 times. Meanwhile, Caterpillar Brasil has grown to 60 times its original size. Caterpillar first started in the country in 1954 with a small parts warehouse in the neighborhood of Lapa, in the city of São Paulo. Today, Caterpillar Brasil is Brazil’s largest exporter of construction equipment. Caterpillar’s first factory in Brazil manufactured a single machine model, the 12E motor grader, in 1960. Today, Caterpillar produces 40 different models from eight machine families in Brazil, which are exported to more than 120 countries.
A Great Place to Work
Another point of pride in the anniversary celebration is that Caterpillar was again chosen as one of the best places to work by the Great Place to Work Institute. Caterpillar was chosen as the second Best Company to Work for in Brazil, and is the only company to be ranked in the top five for eight consecutive years.
In addition, Caterpillar Brasil is ranked first in the industrial segment.
"Receiving these awards from an institute that is among the most respected in the world in the recognition and development of excellent work environments is an honor for Caterpillar Brasil,” said Renosto. “It’s important to Caterpillar that we deliver on our commitments to three audiences: customers, shareholders and employees. We’re successful in all three of these areas, but we’re especially proud to be recognized for creating a caring working environment, generating career opportunities and being a place where people want to come to work."