MS Motorservice International is highly satisfied with its attendance at Automechanika 2016. Besides having the opportunity to share views with international trade visitors, the aftermarket specialist was especially pleased with the introduction of its service app and response to its "workshop corner" for personal customer attention.
"Automechanika is the perfect meeting place for the industry and for us among the most important events on the calendar. After all, this venue is a valuable opportunity to talk with customers, partners and suppliers," is how Tobias Kasperlik, CEO at MS Motorservice International, explains the fair's significance for his company. With 4,820 exhibitors and 136,000 trade visitors from over 170 countries, Frankfurt's Automechanika is an international forum for industry, repair shops and resellers, and hence an important venue for talking technology and business.
Hansjörg Rölle, Management Board member at MS Motorservice International in charge of Sales and Marketing, concurs closely with Kasperlik in his assessment of the company's fair presentation. "Besides the sheer number of booth visitors, what most impressed me was the quality of the talks." With around 1,500 contacts throughout the five fair days, Motorservice is "most satisfied" according to Head of Marketing Sven Zeitler. "Our strategy has delivered in every respect. We expressly opted for an open, inviting stand, with emphasis on dialogue. And this was exactly what customers wanted," he sums up.
Focusing on customer support
The two booth highlights in Hall 4.0 were also well received by visitors. The app launched at the fair and promoted at the booth has already been downloaded more than 2,600 times. A "fake check", technical videos, installation instructions, a dealer search facility, and many other functions make this app a valuable aid and a popular tool for workshop personnel. Compatible with both iOS and Android, the app is available in twelve languages and can be for downloaded from the respective store. The "workshop corner" set up and fitted out at the fair booth emphasized the importance that this Neuenstadt-based company assigns to customer support which it regards as an integral and demonstrable component of its corporate philosophy. Throughout the duration of the fair, company training personnel were present to answer visitor questions on technical details relating to repair shops and repair work.