A brand new, FREE Essential Guide has been produced to provide OEM product design, engineering and marketing teams with ideas on how they can enhance the way in which customers interact with their products.
Published by MDL, the leading West Midlands based manufacturer of aesthetically stunning diecastings, the Guide outlines how components such as handles, buttons and controls can be designed to deliver a better user experience.
Mark Fisher, Managing Director at MDL, comments “Competition is intensifying within most industry sectors and as a result, manufacturers are increasingly seeking ways in which they can differentiate products and brands. Focusing on the components that provide the interface between products and the ultimate end user is a proven strategy. At MDL, we understand how components that people touch can play an important role in determining how a brand is perceived. As such, we believe in enhancing the human interaction with every product we make and do this by paying meticulous attention to detail in order to achieve the highest quality finish.”
Mark continued “We’ve published our Essential Guide to help manufacturers begin the process of exploring how to improve their brands with advice on Enhancing the Human Interaction, Increasing Perceived Product Quality, Selecting the Correct Component Material, Why Zinc, Selecting the Right Diecasting Method and Selecting the Right Supplier.”