India’s auto leader Maruti has conferred an award to Essar Steel in recognition of contributing value engineering for its passenger cars that account for about 50% market share in the country
At the recently held Vendors Conference in Singapore, Maruti commanded Essar Steel’s continued and sustained efforts to bring value to customers through its products and services. Essar Steel is the only steel company which has bagged this award from one of the largest auto manufacturers from across the globe.
The award was presented by Mr Shinzo Nakanishi MD of Maruti to Mr Vikram Amin ED of Essar Steel.
Mr Amin said “This is an honor that recognizes our efforts in adding value to our customers. We are closely working with Maruti to compliment their efforts in developing cost saving products and be a part of their growth.”
Essar Steel’s value proposition for using specially developed customized hot rolled products in place of a cold rolled product for many of the critical components resulted in substantial cost saving and enhanced production. Maruti conducted a series of stringent tests on the product performance before the same was accepted.
The company also has a dedicated product development and application engineering team which works closely with customers to propose value engineering for cost saving, involve from conceptual design stages to final launch and advices on the right material for right application.