The event should not only be held in the exhibition halls, but also in alternative locations such as the Olympic Park. This will help the event to have more opportunities and attractiveness.
For decades, Frankfurt was the location for the largest automobile fair in the world, but fell out of favor last year due to limited space and a lack of political and social support.
In Munich there should now be a fresh start, which has been conceptually revised, and should also win back visitors and exhibitors who recently stayed away.
