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Nano may find it tough to enter Europe - Audi

Zee News reported that TATA's small car Nano may not be able to enter Europe due to stringent safety and emission norms, leading German luxury carmaker Audi said joining the list of auto players, who are skeptical about the prospects of the world's cheapest car. Nano has always elicited sharp reactions from rival carmakers, including Maruti Suzuki, about its compatibility with safety norms, which TATA Group has been challenging. Mr Axel Strotbek Audi AG Member of the Board (Finance and Organisation) said that "Entering (by any model) the US and European market is very tough due to very stringent security and consumption regulations. Many Chinese car makers had earlier tried to enter Europe, but could not as they faced problems." He when asked that if Nano could also face such difficulties in entering into Europe, yes, I don't think it will come here. Mr Axel said that safety, fuel efficiency and emission norms are very important for the European customers, which I am very apprehensive of getting in this price.”

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