1. Focus on Quality
- Cultural Transformation: The company emphasized that every decision should be made with quality in mind. This led to the strict policy that any product not meeting the highest standards would be discarded. This commitment to quality earned General Diecasters the trust of its customers.
- Long-term Customer Relationships: The emphasis on product quality attracted customers who also valued high quality. These relationships were not only stable but also profitable, as these customers sought the best quality rather than the lowest price.
2. Commitment to Customer Service
- Proactive Communication: Even in cases of slight deviations from specifications, customers were informed to ensure transparency and build trust. This proactive approach strengthened customer relationships.
- Customer Satisfaction as a Priority: Even when an issue was not directly the company’s fault, the team at General Diecasters still reached out to the customer to assist with resolving the problem. This demonstrates the high importance placed on customer service.
3. Sustainability through Strong Partnerships
- Values-driven Customer Acquisition: The company’s strategy attracted customers who shared the same values, leading to long-term, stable partnerships. These customers appreciated the company's values and remained loyal.
- Consistency and Longevity: The company continues to uphold these values and still works with many of the same customers who were initially attracted to its philosophy.
4. Passing the Philosophy to the Next Generation
- Internal Succession: The CEO has passed the same philosophy on to the young and talented team at Dart Casting, and this is already yielding positive results. This not only ensures the company’s continued success but also preserves its values for future generations.
Conclusion:
The corporate philosophy of General Diecasters, built on the pillars of quality and customer service, has been the key to the company’s long-standing success. By consistently applying these principles, the company has delivered high-quality products and fostered long-term, values-driven customer relationships. This philosophy is now successfully implemented at Dart Casting, ensuring continuity and securing the company’s future success.
