Automotive components supplier Accuride Corp., Evansville, Ind., has introduced new corporate branding and unveiled a suite of new websites for the company and its business units. The brand launch features a refreshed visual identity and new brand positioning for its wheel and wheel-end components businesses in North America.
The branding communicates Accuride’s commitment to delivering dependable performance for customers and reinforces Accuride’s heritage.
Rick Dauch, president and CEO, said a commitment to achieving more reliable performance has been a driving force behind Accuride’s $130 million investment during 2011-2012 to upgrade its operations.
Accuride is taking its Accuride Wheels and Gunite products to market jointly under the new Accuride Wheel End Solutions brand positioned as “Your Only Single Source for Industry-Leading Wheel End Solutions.” As part of the positioning, Accuride will continue to promote its wheel-end products under the Gunite brand name and identity. The revamped corporate website, www.accuridecorp.com, provides a single-point-of-access for the company’s business unit websites.
Sourced from afsinc.org