The new Regional Sales and Marketing Office, Böhler Welding Group Middle East FZE will enhance the service levels and support for 13 countries including the UAE and plans to swiftly leverage its reputation for innovative welding solutions and superior technical service. The Bohler Welding Group with it 6 product brands provides tailor made solutions covering the complete portfolio of welding applications and requirements. The major industries that will benefit in the region include oil & gas, petrochemical, power generation, desalination and chemical.
Mr Bohler Anders Andersson MD of Welding Group Middle East FZE said that "The Gulf and the rest of the Middle East are on the frontline of development among emerging economies and Dubai is the gateway to this huge market. Our decision to base our regional office in Jafza is a reflection of the confidence we have in this region's ability to overcome the global economic crisis and continue to forge ahead with developmental plans."
Mr Roland Hausenbichl chief sales officer of Böhler Welding Group said that "As technological leader in the industry we are experiencing growing demand for technical expertise in the region. With the creation of the dedicated service and warehouse facility in Jafza we will be able to offer an even faster response to customers' needs throughout the region."
During the opening celebrations, the new facility was inaugurated by Mr Tareq bin Ghalaita VP of Commercial Sales Jafza in the presence of Mr Anders Andersson MD of Bohler Welding Group Middle East FZE. Special guests from the Böhler Welding Group headquarters in Europe included Mr Roland Hausenbichl chief sales officer and Mr Martin Fuhrmann RFO of Americas & Asia. Böhler Welding Group Middle East FZE is the newest addition to the Group's global sales network, during the opening ceremony it was warmly welcomed by Mr Tareq bin Ghalaita VP of Commercial Sales Jafza. He said that "We welcome Böhler Welding Group Middle East FZE with open arms and thank them for the faith they have placed in Jafza's business-friendly environment. Their presence here further enhances Jafza's reputation as the preferred base for region wide business."
From its headquarters in Jafza, Böhler Welding Group Middle East FZE will cover the UAE, Qatar, Oman, Bahrain, Kuwait, Saudi Arabia, Iran, Iraq, Jordan, Egypt, Yemen, Syria and Lebanon.
According to the management team the Böhler Welding Group will continue to follow its sustainable growth strategy and invests in developing the right people, driving innovation and providing best in class service to its customers and partners. At present the group has over 2.000 distribution partner’s world wide and over 10.000 active direct customers.
