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Increased Customer Demand Drives China Based Innovations

Freudenberg Chemical Specialities opens new R&D center in Qingpu

Freudenberg Chemical Specialities in China reached a milestone in the site expansion project for speciality lubricants and high-performance release agents in Qingpu, close to Shanghai. A new state-of-the-art research and development center, as well as administration and training facilities, have been commissioned by Klüber Lubrication and Chem-Trend. Over the course of three years it is planned to invest more than $24 million into the entire expansion project for the 2008 inaugurated site. “Customer proximity and customer service have always been at the core of our successful development in China to date. The new R&D center will enable us to even better meet the ever-increasing demands of our local customers for cutting-edge innovations and technology,” expressed Hanno D. Wentzler, Regional Representative Asia of the Freudenberg Group and CEO of Freudenberg Chemical Specialities, during the opening ceremony.

As a next step, it is planned to expand the manufacturing facilities for speciality lubricants, release agents and process aids. An extended warehouse and bulk storage capacities are also planned. By the end of the expansion, the Qingpu site will have an area of some 66,000 square meters.

“Our overall investment concept in China is in line with market and customer requirements. This also applies to our innovation strategy. We react to the growing demands of our customers for the development of innovations that meet the specific needs of the Chinese market,” Wentzler added.

The market requires additional investment

Since entering the Chinese market in the 1990s, Klüber Lubrication and Chem-Trend have steadily expanded their operations and businesses. In 2008, after several years of planning, the current production site in Qingpu was opened. The plant produces speciality lubricants, high-performance mold release agents and processing aids for automotive applications, conventional and renewable energy production, general industry, the textile, apparel and shoe industry, construction business, the transportation industry and many others.

The expanded Qingpu site will become the largest sales and manufacturing site in Asia for Klüber Lubrication and Chem-Trend. The new R&D center consists of test areas for application testing and engineering as well as special laboratories for Chem-Trend release agents and process aids and Klüber Lubrication speciality lubricants.


Source: Chem-Trend

 

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