Last year, Swiss ASCO CARBON DIOXIDE LTD, headquartered in Romanshorn, celebrated its 40th anniversary. This milestone as well as some major structural business changes in recent years have been used as an opportunity to modernise ASCO´s visual market presence.
The new ASCO corporate design was designed in close cooperation with creative minds. The modern CI/CD including a new logo and a user-friendly website should make all positive changes in recent years outwardly visible.
Continuous structural changes
ASCO CEO Marco Pellegrino set the frame conditions for the visual renewal and explains: "ASCO is an established company with many long-term customers. We felt it was very important to combine the values and the fact of high recognition of our existing appearance with the new features and innovations of the last years. The more modern appearance should represent our enhanced strategy as well as our increased competences on the wide field of CO2 applications.”
Here, to mention in particular the integration of the business units for the construction of plants for the production and recovery of CO2 and dry ice technology of BUSE Gastek GmbH & Co. KG in 2014. Thanks to this merger, strengths were pooled efficiently and the product portfolio was expanded, especially in the complex field of CO2 recovery.
The new logo is still blue and represents the company´s existing values and skills optimally. ASCO's credo "All about CO2" has been integrated as an inherent part into the logo because it says all customers need to know: ASCO is exclusively dedicated to this type of gas in all its facets and variations. Three cross-pieces in different shades of blue set a discreet design element and represent the three states of carbon dioxide: solid, liquid and gaseous.
"The message to our customers and all interested parties is very clear: We do have a new appearance but our values remain the same. These visual changes should only reflect our company´s transformation over the years including our extended product portfolio. Thus, our appearance is as up to date as our technologies, " Pellegrino adds.