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GER - With strategic focus, celebrity ad campaign, Schunk aims to solidify market position

“Superior Clamping and Gripping” are the words Schunk GmbH has chosen to characterise its strategic focus for the coming years. And to promote visibility during this period, the machine engineering company has named soccer goalkeeper Jens Lehmann its brand ambassador.

At a press conference, the specialist for clamping technology and gripping systems presented an overview of its strategy. Until 2020, the manufacturer intends to steadily develop its position as a worldwide competence and market leader. It is planning numerous groundbreaking technologies, products and service concepts to emphasize the company’s innovation capabilities.

“All of our activities focus on the goal to position Schunk credibly and, therefore, sustainably as a partner for production automation,” explained Managing Partner Henrik A. Schunk.

Schunk claims to offer the world’s largest selection of gripping system modules bundled with the world’s largest range of clamping technology. More than 35,000 customers worldwide use these synergistic production tools, and a global sales organisation of 26 distribution companies supplemented by sales partners in more than 50 countries has been set up to further the company’s international market penetration.

Following a niche marketing strategy has proven successful for Schunk so far, and will continue as a means of generating growth even in saturated national and industrial markets.

The selection of Jens Lehmann as the international spokesman for Schunk-brand precision gripping and concentrated holding products was made by football fan Henrik Schunk. Lehmann will appear in the Schunk exhibit at Automatica in May and will feature in an international advertising campaign targeted at western European countries and China.


Sourced from etmm-online

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