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IN - TATA Motors plans to roll out sub Aria to take on rivals

Economic Times reported that TATA Motors is planning to introduce a sub INR 1 million version of its Aria utility vehicle to compete with the likes of Mahindra XUV500 and Toyota Innova and to increase its market share in the fast growing utility vehicle market. TATA Motors' head of utility vehicles division Mr Ashesh Dhar said that "We are planning to launch the LX 4x2 variant of Aria that would be priced at INR 9.95 lakh.”

There are many new vehicles and models planned by TATA Motors in order to have a dominant position in the Indian utility vehicle market. The utility vehicle market is the fastest growing now rising 57% to 4.51 lakh units in the first 10 months of the fiscal.

TATA Motors sold 38,000 utility vehicles across brands such as Safari, Sumo and Aria. Slipping sales of Aria has been a cause of concern for the company in a fiscal year in which its overall sales have fallen 5% to 271,000 units.

TATA Motors said that sales of Aria which sells in the price band of INR 11.73 lakh to INR 14.98 lakh, slipped below 150 units per month in the domestic market. This has forced the company to plan the revival of one of its most technologically advanced vehicles.

Mr Dhar said that "There is much scope to improve sales in the utility vehicle market. Aria is the flagship UV brand and we are working on several other options to reproduce some successful products like the Sumo in coming years. We also plan to de feature Aria to make it a more attractive price preposition for the Indian customer.”

Source - Economic Times

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