BMW eyes 10% car sales increase this year
KUALA LUMPUR : BMW Group Malaysia Sdn Bhd (BMW Malaysia) aims to increase vehicle sales by 10% this year from 7,000 units in 2012.
Its CEO Gerhard Pils said up to April 2013, BMW Malaysia has sold 2,241 vehicles in the country, comprising the Mini, BMW and BMW Motorrads.
"Up to April, we had registered a 5% increase compared with the same period last year," he told reporters after launching the seventh version of the Mini, the Mini Cooper S Paceman.
Pils said BMW Malaysia is confident that the Mini Cooper S Paceman will strengthen the brand's business growth in the country.
He also said that the Mini has always been the epitome of excitement and fun in the automotive industry.
" The Mini is iconic and has had a long and illustrious heritage. We believe this new version will take this appeal into the future, creating a new chapter in the story of the car," he added. – Bernama