Morgan Molten Metal Systems (MorganMMS) launched its customer-friendly web site timed to coincide with its new branding campaign promoting a focused commitment to innovation and enhanced customer support. The new web site has been designed to make the entire crucible buying process easy and more transparent for customers, including multi-language site translations and product-to-application matching capabilities.
An industry first
In a first of its kind for the foundry industry, Morgan’s new global site showcases its unique Brand Selector program, an opportunity for customers to quickly match their specific melting materials with the precise crucible brand for optimum results in their melting application.
“Our new software programs are designed to simplify the product search process for foundry operators,” says Mark Lamoureaux, VP of Sales and Marketing for MorganMMS. “Customers now have the ability to quickly search and find the right crucible product for their specific application.”
Using the new product search capabilities, customers confirm what they are melting and the particular method they are using, which in turn enables them to view crucible brands that work best with that process. They then move on to the product search engine and immediately identify the best solution for their application. They can then request a quote on line, with MorganMMS Sales and Customer Service teams quickly responding.
“From end to end, the site is designed to keep us the most responsive company in the industry,” continues Lamoureaux.
To enhance site navigation for its large customer base in Brazil, Europe and Asia, the new site offers pages available in English, Portuguese , Simplified Chinese and German, containing information on crucible brands and foundry products. Digital to print brochures and Frequently Asked Questions are also available in each language, as are news items and technical articles helping customers better understand crucible materials and capabilities and extend product service life.
The fully searchable product catalogue will ease the process of finding the product and quantities needed, at which point customers can request a quotation for any selected products and subsequently make their purchases on line.
Recognized as the industry’s leading crucible designer and manufacturer with one of the world’s broadest selection of crucibles, MorganMMS’s objective is to ensure that its customers are able to select the optimal product for their application, ensuring value, quality and operational longevity.
To learn what MorganMMS crucibles can do for your applications, visit morganmms.com