The technology and capital goods group voestalpine plans to increase its revenue in the NAFTA region from the present EUR 1.2 billion to EUR 3 billion by 2020. A new USD 500 million order for its automotive sector brings the company one step closer to this goal. To be able to fulfill this large order from a German premium automotive manufacturer, voestalpine invests more than USD 60 million in two US sites. On the one hand, the automotive component plant in Cartersville, Georgia, opened in 2014, is already entering the third expansion stage, and on the other, the Group is investing in a new site in Birmingham, Alabama. voestalpine thus creates a total of over 400 jobs at these two locations by 2020.
The voestalpine Group is consistently expanding its global presence in the future mobility market. It is the Metal Forming Division, which currently has over 30 automotive sites on four continents, that is primarily responsible for the automotive sector. In early July, the division set a milestone in automotive lightweight construction by opening the world’s first facility for phs-directform in Germany where it produces press-hardened, high-strength, corrosion-resistant body parts from hot-dip galvanized steel strip in a single process step. And it recently added the next company to its mobility portfolio with an acquisition in the automotive safety segment in Canada. voestalpine is thus also responding to constantly growing requirements and increasing local demand of its premium automotive customers. Now, a USD 500 million order is causing the next expansion wave in North America combined with investments of more than USD 60 million. “This is another example of how the voestalpine Group is consistently cont nuing its internationalization strategy in the NAFTA region with its high potential, once again strengthening the core growth segment of mobility that is responsible for nearly 50 percent of Group revenue today,” states Wolfgang Eder, CEO of voestalpine AG.
Third expansion stage in Cartersville, Georgia
The majority of the investment volume—around USD 50 million—will go into expanding the automotive components plant in Cartersville, Georgia. The state-of-the-art plant is the first production site for high-strength lightweight body parts in the NAFTA region. It has been continually expanding since its opening in 2014. When the second expansion stage is completed next year, the company will have 220 employees. As a result of the current order, the third expansion stage will soon start. By 2018, the phs technology will be further rolled out locally, and a number of new presses and assembly lines for automotive parts are planned. This will create another 150 jobs in total. The company’s target revenue is roughly USD 200 million by 2020. “voestalpine has long been the technology and quality leader when it comes to producing ultra high-strength, corrosion-resistant, lightweight parts. The recent major order and the resulting capacity expansion underscores that the strategy the company has been following for years—to follow our customers in their future markets—has paid off,” comments Peter Schwab, Member of the Management Board of voestalpine AG and Head of the Metal Forming Division.
Source: voestalpine AG