B2B Portal for Technical and Commercial Foundry Management
Languages
Foundry Daily News

Brazil car market boomed 24% in October 2012 - Fiat close to 25%

The Brazilian light vehicles market continues its chaotic trend, generated by tax breaks ending, used by the government to push up the market. In October sales were up 23.9% from last year. Year to date sales were up 7.3%.Fiat maintained momentum and the share was close to 25%.

October light passenger vehicles sales were 326.917, up 23.9%, as consumers rushed to purchase products before the end of the month when the Industrial profits tax (IPI) was ending. Year-to-date sales were 2.994.000, up 7.3%, with this year expected to break the new all-time record.

On the last day the Brazilian President, Dilma Rousseff confirmed that the government would not proceed with the removal of the tax breaks while the Finance Minister, Guido Mantega, confirmed that although Brazil expects this to be the final extension, he did not rule out the possibility of further extensions. The IPI tax breaks, introduced in May, had propped up car sales to record levels in August just before their planned expiry. On fears that industry sales would promptly nosedive, the breaks were extended into September and October but had an only limited impact, with sales in September declining 30% against August's highs.

From 2013, manufacturers and importers will be eligible for tax breaks if they commit to meet energy efficiency improvements of 12% by 2016, and incorporate the latest safety technology, such as anti-lock braking systems, into their builds. Manufacturers importing foreign-made components must carry out a significant proportion of a model's assembly in Brazil to be eligible.

Looking at top brand performance:

Fiat posted 80.797 sales with the best share of the year at 24.7%, up 0.4 points of share from the previous month and 0.5 points from third quarter. Year-to-date sales were 692.457 with a share of 23.1%. The best model was the Uno (the twin of European Panda) in 2nd, while the Palio was 3rd.

Volkswagen in 2nd position posted 70.562 sales with a share of 21.6%, down 0.5 points of share from the third quarter. Year-to-date sales were 635.930 with a share of 21.2%. Volkswagen held the best-selling model in the market, the Gol and others 7 models in the top 50.

Chevrolet in 3rd sold 54.065 units with a share of 16.5%, down 1.2 points from the third quarter. Year-to-date sales were 527.466 with a share of 17.6%. The top model was the Celta in 7th while others 7 models were in the top 50.

Ford in 4th sold 29.936 with a share of 9.2%, up 1.1 points of share from third quarter. Year-to-date sales were 268.788 units with a share of 9.0%. The top model was the Fiesta in 8th, while the Ecosport was 12th, with the launch of the new generation.

Renault was 5th, with 21.201 sales and 6.5% of share, down 0.2 points from the third quarter. The year-to-date sales were 201.431 with a share of 6.7%. The top model was the Sandero, 10th.

Honda was 6th with 13.211 sales and a share of 4.0%, flat on third quarter and up 0.3 points from year-to-date. The best-selling model was the Civic in 17th place.

Toyota was 7th with 12.594 sales and 3.9% of share, and next month will outpace Nissan, which had to stop delivery to final customers was all models imported from Mexico, having taken the annual limit allowed by importing rules.

Hyundai was 8th with 10.480 sales and a share of 3.2%, up 0.9 points of sales from third quarter and 0.6 points from year-to-date. This month performance was boosted by the launch of the new HB20, produced in Brazil which posted 3.312 sales in its first month, placing 28th.

In the table below, the Top 25 Brands ranked by year to date position:

Rank

Brand

Oct

Ytd Oct

Q1

Q2

Q3

Oct

Ytd Oct

1

Fiat

80.797

692.457

22,5%

21,9%

24,2%

24,7%

23,1%

2

Volkswagen

70.562

635.930

20,7%

20,6%

22,1%

21,6%

21,2%

3

Chevrolet

54.065

527.466

17,7%

17,9%

17,7%

16,5%

17,6%

4

Ford

29.936

268.788

9,4%

9,5%

8,1%

9,2%

9,0%

5

Renault

21.201

201.431

6,8%

6,8%

6,7%

6,5%

6,7%

6

Honda

13.211

111.966

3,0%

4,0%

4,0%

4,0%

3,7%

7

Nissan

4.451

89.095

3,5%

3,6%

2,6%

1,4%

3,0%

8

Toyota

12.594

86.780

2,7%

2,8%

2,8%

3,9%

2,9%

9

Hyundai

10.480

77.400

2,8%

2,5%

2,3%

3,2%

2,6%

10

Citroen

6.970

61.875

2,1%

2,0%

2,0%

2,1%

2,1%

11

Peugeot

6.199

61.416

2,0%

2,1%

2,1%

1,9%

2,1%

12

Mitsubishi

5.290

49.536

1,6%

1,7%

1,7%

1,6%

1,7%

13

Kia

3.049

35.775

1,3%

1,4%

1,0%

0,9%

1,2%

14

JAC

964

15.783

0,7%

0,6%

0,4%

0,3%

0,5%

15

Chery

724

12.914

0,6%

0,5%

0,3%

0,2%

0,4%

16

Mercedes

1.012

8.701

0,3%

0,3%

0,3%

0,3%

0,3%

17

Hafei

462

8.157

0,4%

0,3%

0,2%

0,1%

0,3%

18

BMW

832

7.020

0,2%

0,2%

0,2%

0,3%

0,2%

19

Land Rover

678

6.856

0,3%

0,2%

0,2%

0,2%

0,2%

20

Suzuki

630

5.884

0,2%

0,2%

0,2%

0,2%

0,2%

21

Audi

485

3.353

0,1%

0,1%

0,1%

0,1%

0,1%

22

Jeep

350

2.757

0,1%

0,1%

0,1%

0,1%

0,1%

23

Dodge

212

2.669

0,1%

0,1%

0,1%

0,1%

0,1%

24

Mini

162

1.586

0,1%

0,1%

0,0%

0,0%

0,1%

25

Lifan

102

1.259

0,1%

0,0%

0,0%

0,0%

0,0%




Looking at the top models performance, no changes in the top 4 models from previous month and year-to-date ranking, with Volkswagen Gol, 1st with 27.737 sales, Fiat Uno, 2nd with 21.370 sales, Fiat Palio 3rd with 20.539 units and the Volkswagen Fox, 4th with 14.601.

The Fiat Siena was 5th, up 2 spots, with 12.512 units, outpacing the Chevrolet Celta in 6th. The Fiat Strada was 7th, up 1 spot, the Fiesta 8th, down 2 spots, the Volkswagen Voyage 9th, 1 spot up and the Renault Sandero was 10th, up 1 spot. Basically, there were just few changes among the top 10.

Behind, the new generation launch allowed at the Ford Ecosport to climb in 12th position from 26th.

In the table below, the Top 50 models ranked by last month position.

Rank Oct

Rank Sep

Rank Ytd

Model

Oct

Ytd Oct

Q1

Q2

Q3

Oct

Ytd Oct

1

1

1

Volkswagen Gol

27.737

239.691

7,4%

8,1%

8,3%

8,5%

8,0%

2

2

2

Fiat Uno

21.370

218.978

7,9%

6,7%

7,6%

6,5%

7,3%

3

3

3

Fiat Palio

20.539

166.881

5,4%

5,2%

5,8%

6,3%

5,6%

4

4

4

Volkswagen Fox

14.601

142.451

4,2%

4,5%

5,5%

4,5%

4,8%

5

7

10

Fiat Siena

12.512

80.010

1,5%

2,5%

3,3%

3,8%

2,7%

6

5

6

Chevrolet Celta

12.074

116.425

3,7%

3,7%

4,3%

3,7%

3,9%

7

8

8

Fiat Strada

11.643

97.318

3,4%

3,1%

3,2%

3,6%

3,3%

8

6

5

Ford Fiesta

10.490

139.045

4,9%

5,1%

4,6%

3,2%

4,6%

9

10

11

Volkswagen Voyage

9.710

78.147

2,7%

2,5%

2,5%

3,0%

2,6%

10

9

9

Renault Sandero

9.429

83.169

2,6%

2,8%

2,8%

2,9%

2,8%

11

11

7

Chevrolet Corsa

8.897

104.680

4,2%

4,0%

2,8%

2,7%

3,5%

12

26

30

Ford Ecosport

6.525

27.968

0,9%

0,9%

0,7%

2,0%

0,9%

13

14

13

Chevrolet Cobalt

6.377

54.829

2,0%

1,8%

1,7%

2,0%

1,8%

14

13

15

Ford Ka

6.274

46.224

1,6%

1,7%

1,3%

1,9%

1,5%

15

12

12

Volkswagen Saveiro

5.966

55.124

2,0%

1,8%

1,8%

1,8%

1,8%

16

16

20

Chevrolet S10

5.214

37.321

0,8%

1,3%

1,4%

1,6%

1,2%

17

19

17

Honda Civic

5.137

41.914

1,0%

1,6%

1,5%

1,6%

1,4%

18

17

16

Toyota Corolla

5.097

45.522

1,6%

1,6%

1,4%

1,6%

1,5%

19

25

19

Chevrolet Cruze

5.071

40.885

1,2%

1,5%

1,3%

1,6%

1,4%

20

23

21

Renault Duster

4.871

35.688

0,9%

1,3%

1,2%

1,5%

1,2%

21

20

26

Toyota Hilux

4.407

30.113

0,9%

0,9%

1,1%

1,3%

1,0%

22

21

24

Fiat Punto

4.380

32.914

1,0%

0,9%

1,2%

1,3%

1,1%

23

18

14

Chevrolet Agile

4.343

48.066

2,0%

1,6%

1,4%

1,3%

1,6%

24

27

25

Honda Fit

4.334

30.702

0,9%

1,0%

1,1%

1,3%

1,0%

25

15

18

Chevrolet Montana

4.214

41.282

1,3%

1,5%

1,4%

1,3%

1,4%

26

22

28

Citroen C3

3.956

28.421

0,9%

0,8%

1,0%

1,2%

0,9%

27

29

31

Honda City

3.251

24.593

0,5%

0,9%

1,0%

1,0%

0,8%

28

31

23

Peugeot 207

3.046

32.950

1,1%

1,2%

1,1%

0,9%

1,1%

29

33

34

Fiat Idea

2.782

22.147

0,7%

0,7%

0,8%

0,9%

0,7%

30

28

27

Renault Logan

2.672

28.894

1,0%

1,0%

0,9%

0,8%

1,0%

31

38

32

Ford Focus

2.630

24.497

0,8%

0,9%

0,7%

0,8%

0,8%

32

35

39

Hyundai Tucson

2.514

16.993

0,6%

0,4%

0,6%

0,8%

0,6%

33

32

36

Volkswagen Polo

2.321

17.639

0,6%

0,6%

0,5%

0,7%

0,6%

34

30

33

Volkswagen Kombi

2.265

22.351

0,8%

0,8%

0,7%

0,7%

0,7%

35

36

37

Volkswagen Space Fox

2.244

17.575

0,6%

0,5%

0,6%

0,7%

0,6%

36

54

54

Ford Ranger

2.148

10.858

0,5%

0,4%

0,1%

0,7%

0,4%

37

34

42

Volkswagen Amarok

2.079

15.292

0,5%

0,4%

0,6%

0,6%

0,5%

38

24

22

Chevrolet Prisma

2.070

34.058

1,2%

1,1%

1,3%

0,6%

1,1%

39

37

38

Mitsubishi L200

1.898

17.569

0,6%

0,5%

0,6%

0,6%

0,6%

40

39

49

Nissan Livina

1.896

13.163

0,4%

0,4%

0,5%

0,6%

0,4%

41

44

48

Fiat Doblo

1.738

13.921

0,5%

0,4%

0,5%

0,5%

0,5%

42

75

72

Peugeot 308

1.604

5.168

0,0%

0,1%

0,0%

0,5%

0,2%

43

40

40

Hyundai i30

1.593

16.295

0,7%

0,5%

0,5%

0,5%

0,5%

44

42

46

Mitsubishi Pajero

1.472

14.218

0,4%

0,5%

0,5%

0,5%

0,5%

45

45

52

Fiat Fiorino

1.461

12.305

0,4%

0,4%

0,4%

0,4%

0,4%

46

41

44

Nissan Frontier

1.421

14.635

0,4%

0,5%

0,6%

0,4%

0,5%

47

46

51

Volkswagen Golf

1.400

12.391

0,4%

0,4%

0,4%

0,4%

0,4%

48

72

67

Toyota Hilux SW4

1.321

5.844

0,0%

0,1%

0,1%

0,4%

0,2%

49

47

50

Renault Fluence

1.209

13.028

0,5%

0,5%

0,4%

0,4%

0,4%

50

63

60

Chevrolet Captiva

1.117

6.801

0,3%

0,3%

0,1%

0,3%

0,2%

Q3

Oct

Ytd Oct

24,2%

24,7%

23,1%

Sourced from: focus2move

22,1%

21,6%

21,2%

17,7%

16,5%

17,6%

8,1%

9,2%

9,0%

6,7%

6,5%

6,7%

4,0%

4,0%

3,7%

2,6%

1,4%

3,0%

2,8%

3,9%

2,9%

2,3%

3,2%

2,6%

2,0%

2,1%

2,1%

2,1%

1,9%

2,1%

1,7%

1,6%

1,7%

1,0%

0,9%

1,2%

0,4%

0,3%

0,5%

0,3%

0,2%

0,4%

0,3%

0,3%

0,3%

0,2%

0,1%

0,3%

0,2%

0,3%

0,2%

0,2%

0,2%

0,2%

0,2%

0,2%

0,2%

0,1%

0,1%

0,1%

0,1%

0,1%

0,1%

0,1%

0,1%

0,1%

0,0%

0,0%

0,1%

0,0%

0,0%

0,





Youtube Linkedin Xing