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UK - Tata Steel - New structure and products to support market needs

By combining its advanced steel products with a strongly customer-oriented business model and by developing new products in partnership with its customers, the company aims to raise the share of differentiated products sales within its portfolio by over 50% between now and 2016.

At Euroblech Tata Steel gives clear examples of how it delivers increased product performance and value in use. Tata Steel showcases ultra-high strength and other advanced steels for lightweighting steel car components that can reduce end-product weight by up to 35% and cut life cycle emissions by nearly 70%. The company also launches two new pre-finished steels that can save up to 12% of production costs compared to post-painted products.

To fully support the needs of its customers, Tata Steel has aligned its sales and marketing teams with targeted steel end-use markets, creating eleven market sector teams. The company is the only one in Europe to have organised itself in this customer-driven way, with both production and supply chain activities organised so as to respond to the market sectors’ requirements. The market sector teams offer individual customers a single dedicated account team to ensure they have optimum access to the company’s extensive product range and technical, logistical and R&D resources.

To highlight this new approach and its resulting advantages to customers, Tata Steel believes that the motto ‘Together we make the difference’ encapsulates the company’s commitment to building mutually advantageous partnerships that create real benefits, such as enhancing customers’ product performance, processing efficiency, lightweighting ability or sustainability performance.

Tata Steel delivers on this commitment through its strong global footprint, with operations in more than 26 countries. In Europe, Tata Steel is the second largest steel manufacturer, with fully integrated steelmaking sites in the UK and the Netherlands and an extensive network of distribution and service centres.

In Europe, Tata Steel manufactures and sells a comprehensive range of high-quality steel products, including flat and long products, as well as construction products, such as components and systems developed specifically for the building envelope market. The company operates a large number of processing centres that offer a wide variety of services, such as cutting, slitting, blanking, decoiling, laser-welding and powder-coating. This network offers a materials supply service that is tailored to specification: products cut and finished to exact size, length and shape as required.

Sourced from Tata Steel, London

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