CN - China holds more eastern promise for Jaguar Land Rover

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Luxury car maker Jaguar Land Rover has reported a 7 per cent rise in June sales, thanks to soaring demand from China.

Chinese sales for Jaguar so far this year have reached almost 8,000 – a figure which has already overtaken 2012's full year total.

And the iconic British based company is hoping the launch of the new Jaguar F-Type in China this month will boost sales even more.

Sales in the Asia Pacific region for Jaguar and Land Rover combined were up 26 per cent in the first half of 2013, with sales worldwide reaching 210,190 – a rise of 14 per cent compared to the same period last year.

Jaguar car sales in June rose 34 per cent while sales of Land Rover SUVs (sports utility vehicles) were 2 per cent higher.

Sales in China and the UK were both 16 per cent higher in the half year, 13 per cent more in North America and 6 per cent higher in Europe despite economic woes in the eurozone.

JLR group sales operations director Phil Popham said: ‘New model introductions have been incredibly well received with the all-new Range Rover selling more than 22,000 since launch.

‘The Jaguar F-Type is off to an excellent start with new customers and will go on sale in China this month.’

Earlier this year, JLR said the company aims to increase its sales in China by 20 per cent in 2013.

The company is owned by Indian car maker Tata Motors and brings in most of the parent company’s revenues.

Last year, JLR agreed a joint venture with Chinese car maker chery to make Jaguar and Land Rover models in China.

Today, Chinese authorities announced plans to increase the number of cities that restrict vehicle purchases in a bid to fight pollution and traffic congestion.

Thirteen million cars were sold in China last year, and motor vehicles and their emissions have emerged as the chief culprit for the air pollution in large cities.

Four cities, including Beijing and Shanghai, already curb the purchase of vehicles for private use, through lotteries and auctions of a limited number of license plates.

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