AUDI AG is joining the Aluminium Stewardship Initiative to help develop a global standard for sustainable aluminum. As a pioneer of unitary aluminum car bodies, the company is taking the opportunity to influence the entire value chain of one of its most important materials one of the objectives of Audi’s corporate responsibility strategy.
Dr Bernd Martens Audi’s Board of Management Member for Procurement said that “As a pioneer for lightweight construction, we are very interested in establishing a global standard for sustainable aluminum.”
The Aluminium Stewardship Initiative was founded in the autumn of 2012 and aims to develop a sustainability standard for aluminum by the end of 2014, with the support of the environmental organization IUCN. It sets environmental and social criteria that apply to all stages of extracting the raw material as well as producing and processing aluminum.
The new standard fits in well with Audi’s holistic approach to product responsibility: The premium manufacturer not only ensures that its automobiles are highly fuel efficient but also analyzes the environmental impact of its products over their entire lifecycles from the extraction of raw materials to production to operation to recycling. For each new model series, Audi has a certified environmental analysis prepared in order to assess the impact on the environment; the objective is to reduce it compared with each model’s predecessor.
Corporate responsibility is firmly anchored as a guiding principle in the Audi strategy. As well as financial success and international competitiveness, equal priority is placed on responsibility for employees and society as well as on protecting the environment and resources along the value chain. Audi’s vision is to make CO2 neutral mobility possible.
Source - 3d-car-shows.com
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