Beretta supports the vital role of hunting as a means of maintaining natural balance and achieving sustainable food consumption and sport shooting as a mental health benefit, and works within the firearms and outdoor industries to raise the levels of quality, performance and safety that have made it a world-renowned brand.
A short documentary by TBD Media on the history of Beretta and its mission for the future reveals the secret ingredients that have enabled one of the world's oldest manufacturing companies to remain an industry leader today: huge investment in innovation, a commitment to sustainability and a strong bond with the workers and community of the mountain valley where the company has operated since its inception.
A short documentary by TBD Media about the history of Beretta and its mission for the future reveals the secret ingredients that have enabled one of the world's oldest manufacturing companies to remain an industry leader today: huge investment in innovation, a commitment to sustainability and a strong bond with the workers and community of the mountain valley where the company has operated since its inception.
Featuring Franco Gussalli Beretta, 15th generation of the Beretta family and President, Carlo Ferlito, General Manager, and other members of Beretta management and factory workers, this short film is a journey through the history and vision of a family, a territory, a company, a passion.
Discover how innovation and digitalisation are taking hold of the company at all levels: from.
From product development to automation, from Industry 4.0. to additive manufacturing, from virtual prototyping of products and factories to IoT, AI and augmented and mixed reality.
Pioneer in energy sustainability: Beretta has been working to reduce its environmental impact since 1913 with the construction of the first hydroelectric power plant.
Today, the company produces 45% of its energy automatically through hydro and solar power and has a wide range of initiatives to make its operations more sustainable by taking the UN Sustainable Development Goals 2030 and translating them into specific actions for smart energy management, remediation of contaminated sites, carbon footprint reduction, raw material consumption, waste production and use of hazardous substances.
The secret ingredient to achieving all this? Anyone at Beretta will tell you it's all about people's passion. Beretta represents a strong connection to their territory and family history, a pride and an opportunity to export their know-how worldwide. Empowering these people to develop new skills, a new way of thinking and to be free to innovate is a key success factor that has brought Beretta to where it is today.
About Beretta:
Fabbrica d'Armi Pietro Beretta was founded in 1526 in Gardone Val Trompia (Italy) by the Beretta family, who have run the company for 15 generations, and is today an international manufacturer of commercial firearms, military weapons and products for outdoor sports such as hunting, competition and tactical shooting.
Beretta operates worldwide to support outdoor enthusiasts, defence and law enforcement officials by providing them with a complete ecosystem (firearms, apparel, accessories and services) and incorporating the most advanced technologies, assembly lines, quality controls and highly skilled local employees who have passed on the Italian tradition of gunsmithing since the Renaissance.
https://www.beretta.com/en
