Diecasting Foundry Corporate News Topic Discharging, Decoring, Fettling, Finishing Topic Moulding Topic Sand & Binders

Simpson Technologies joins Norican Group

Acquisition of sand preparation expert complements global offering

Pressemitteilung | Reading time: min

Norican Group, home to DISA, ItalPresseGauss, StrikoWestofen and Wheelabrator, has acquired US-based Simpson Technologies, experts in equipment for the mixing, dosing, handling, reclamation and analysis of sand.

The 110-year-old family business is based in Aurora, Illinois, and has subsidiaries in Germany and India. It has a significant footprint in both foundry and chemical process industries.

Joining Denmark-headquartered Norican will expand Simpson’s global reach, offer a one-stop shop for joint foundry customers and give chemical process industry customers access to Norican’s leading digital technologies.

For Norican, the acquisition is a natural extension of its complete foundry offering, strengthening its capabilities in sand preparation, reclamation and laboratory testing.

The Simpson brand will sit alongside the other four Norican technology brands – DISA, ItalPresseGauss, StrikoWestofen and Wheelabrator, covering molding, diecasting, light metal melting/dosing and shot blasting respectively – as well as digital brand Monitizer.

The acquisition completed in early October for an undisclosed sum. The existing Simpson team remains in place. Simpson’s Bruce W. Dienst will take over the leadership of all Norican activities in the North American region as well as continuing as President & CEO of Simpson Technologies.

Anders Wilhjelm, CEO of Norican Group, comments: “I’m delighted to welcome Simpson Technologies into the Norican family. It’s a great match for both sides. We were particularly impressed with Simpson’s outstanding sand reclamation and energy-efficient continuous sand mixing equipment, which perfectly complements our suite of sustainable foundry technologies. It’s reflective of an ethos that values resources and works hard to reduce our industries’ impact on the planet.”

Bruce W. Dienst, President & CEO of Simpson Technologies, adds: “We are very excited and honored to join the Norican family whose values, strategic vision and technologies fully align with and complement ours. In fact, we’ve already worked with and respected many of our new colleagues for decades. In North America, we will further integrate Simpson with our sister brands of DISA, Wheelabrator and Monitizer to provide a complete solution that produces castings of the highest quality. With Norican, Simpson will extend our innovative technologies to a global customer base with unequalled local support and technical assistance.”

Ulla Tønnesen, President of DISA, concludes: “Simpson are the global authority on everything to do with sand. Having them as part of Team Norican will hugely expand our knowledge in this area and give DISA customers access to a much broader portfolio of capabilities – from sophisticated sand mixing equipment through to outstanding laboratory instruments for sand testing. Our Monitizer customers will benefit too as every new Simpson machine will be digitally enabled.”

Simpson Technologies’ processes will be integrated with Norican’s systems over the coming months. Both businesses will continue to exceed customers’ expectations during this seamless transition period and beyond.

For more information on Simpson and Norican, visit and

Watch Norican’s senior management team discuss the acquisition:


Company Info

Norican Group

c/o DISA Industries A/S, Højager 8
2630 Taastrup

Telephone: +45 44 50 50 50